💡 Sample report — This is what your weekly ops report looks like. Real data from a real gym client, anonymized.

Peak Performance Gym

Week of Mar 10 - 16 Generated Monday, Mar 17 at 7:00am
47
New leads captured
+23% vs last week
38
Appointments booked
+15% vs last week
1m 42s
Avg response time
-18s vs last week
8%
No-show rate
-4% vs last week
$12,400
Revenue collected
+$2,100 vs last week

Leads vs Bookings — Last 7 Days

Leads
Bookings

Lead Sources

47
total leads
Google Ads (40%)
Instagram (25%)
Website (17%)
Referral (18%)

Active Pipeline

Lead Source Service Status Value Response
Sarah M. Google Ads Personal Training Won $600/mo 47s
James K. Instagram Group Classes Won $120/mo 1m 12s
Rachel T. Website Membership Booked $80/mo 1m 38s
David L. Referral Personal Training Booked $480/mo 52s
Amy W. Google Ads Group Classes Following Up $120/mo 1m 55s
Michael R. Instagram Membership Following Up $80/mo 2m 10s
Lisa P. Website Trial Class No Response 1m 20s

This Week's Insights

📈

Google Ads converting well

40% of leads came from Google Ads this week, with a 68% booking rate. Cost per lead is $12.40 — below your $15 target. Keep this budget steady.

🔔

No-shows trending down

No-show rate dropped from 12% to 8% after adding the 30-minute SMS reminder. Three previous no-show clients rebooked this week.

💰

Revenue up $2,100

$12,400 collected this week vs $10,300 last week. The bump is from 4 new PT clients (avg $540/mo). Automated follow-up closed 2 of them.

💡

Recommendation: Run a referral push

18% of leads came from referrals with a 90% close rate. Consider a "bring a friend" campaign for existing members this month.

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